Leveraging product development with an IP strategy

The Australian Intellectual Property Group (AIPG) is at the forefront of innovative idea generation fuelling product development.

The company has produced medical, software, fast moving consumer goods (FMCG) and award winning ergonomic seating products - the list is as expansive as the team’s vast imagination.

In addition to developing their own innovations, AIPG assists inventors, innovators and original thinkers to advance their ideas for profit. 

AIPG’s business is two-fold:

-          purchasing an idea and taking it to market: a commercial arrangement is made with the inventor and AIPG absorbs the IP and development costs

-         developing and marketing their own products and services

Many inventors face two major issues when attempting to develop their idea:

1. An inability to assess the market and access funds to develop the product and take it to consumers, and
    
2. Difficulty managing the supply chain. The separation of the elements necessary to allow the idea to flourish is often challenging to manage as products requires:
    
   1. design (designers / engineers)
   2. protection (patent attorneys)
   3. commercialisation (venture capitalist / entrepreneur), and
   4. commercial protection (lawyers)

AIPG’s approach optimises trends, identifies opportunities and surrounds products with intellectual property (IP) to create a differentiated and competitive advantage.

Design innovation is our passion.

	Exciting new water sport products
	Branding at its best and point-of-sale novelty
	Improving on the obvious

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