About Us

With 25 years experience developing and marketing products the AIPG team recognised an opportunity to assist idea innovators manoeuvre through the intellectual property (IP) maze.

Inventor enthusiasm often wanes when they consider:

·      the cost of intellectual property protection which often runs into thousands of dollars

·      their limited ability to assess product opportunities

·      they have limited, or no, access to professional services such as industrial design, legal, marketing and the like

·      the absence of finances to fund the development of the idea 

AIPG assists inventors, innovators and original thinkers to advance their ideas for profit. If AIPG is interested in being involved in a product or service the company will develop a proposal that ensures the owner of the idea receives an equity position in further development.  The original owner will not incur any cost and generally will remain involved in the development of the idea.

Scott Petterssen
Chief Executive Officer and Co-founder

Scott has a background in both the law and business.  He has held positions as CEO of LEADR and also Publishing Director of LBC (LawBook Co).  He has held a series of significant appointments in addition to these roles including more recently:

·         Rapporteur of the Working Group for Legal Co-operation
with Indonesia (an initiative of the Federal AG)

·         Chair of the National Mediation Accreditation Standards Committee – Peer appointment

·         Director of the National Mediation Conference – Peer appointment

·         Member of the Expert Working Group reviewing the Commercial Arbitration Act – Invitation of NSW AG

·         Member of the auDA New Names Committee (reviewing 2nd level domain names for Australia) – Invitation from auDA

He has been involved in IP commercialisation from concept phase where he has been co-designer of products.  His commercial acumen, legal background and international network make him an ideal executive for AIPG.

Robert Rothschild
Managing Director and Co-founder

Robert sees product opportunities in everyday life. He founded, and has been the Director of, his own company since 1989. 

Prior to creating his own vision he had over 15 years in sales and marketing consulting for large players such as Toshiba, Ricoh and Anax Medical. His expertise is still sought by corporates in the medical, office equipment, software, media, marketing, health and fitness industries.

Robert sees the marketplace as having two types of products:

1. Ones that already exist
2. And ones he’s yet to uncover

Robert doesn’t believe in reinventing the wheel, but does believe there is occasionally room for improvement. 

He is inspired by entrepreneurs whose attitude is that nothing is more inevitable then change. He wants to elevate the profiles of bright, fresh thinking, successful individuals. 

His diverse business interests include being an advisor to AxiomCTC a high-level strategic marketing and communications company catering to Senior Management and Executive Boards. He is also a Director of Aiki Seminars™ which focuses on corporate education and specialises in change management and conflict resolution.

“Not only does the marketplace influence innovation and product but an outstanding product can influence the marketplace.”  Robert Rothschild.

Gavin Dougherty B.Eng (Mech), Grad Cert Patent Examination
Patent Attorney

A registered patent attorney with over 12 years experience in the handling and management of international patent applications from both a regulatory and business perspective.  Over 4 years experience with the Australian Government examining and reporting on patent applications filed by national and international patent applicants.  Over 7 years experience in industry managing and developing the world renowned I.P. portfolios for some of Australia’s most innovative and successful international companies.  Approaching 2 years experience in a highly respected firm of patent attorneys representing the intellectual property interests of a variety of local and international clients before Australian and International patent offices.  A highly motivated individual who has proven experience across a wide range of technical disciplines and who has a unique insight into the role of intellectual property in business from a patent office, patent owner and patent advisor’s perspective.

Adam Laws B IND DES MDIA
Head of Design

Adam lived in England and New Zealand before moving to Australia in 1980. He has a degree in Industrial Design and has developed numerous award winning products for Australian and international markets. Between 1985 and 2000, Adam was a Director of leading Industrial Design consultancy, Nielsen Design Associates. Adam Laws Pty Ltd was established in 2000 to pursue design projects on a more entrepreneurial basis both within Australia and Scandinavia. Products designed by Adam won't just look good, they'll be innovative and cost effective to manufacture.