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With 25 years experience developing and marketing products
the AIPG team recognised an opportunity to assist idea
innovators manoeuvre through the intellectual property (IP)
maze.
Inventor enthusiasm often wanes when they consider:
·
the cost of intellectual property protection which often runs into
thousands of dollars
·
their limited ability to assess product opportunities
·
they have limited, or no, access to professional services such as
industrial design, legal, marketing and the like
·
the absence of finances to fund the development of the idea
AIPG assists inventors, innovators and original thinkers to
advance their ideas for profit. If AIPG is interested in
being involved in a product or service the company will
develop a proposal that ensures the owner of the idea
receives an equity position in further development.
The original owner will not incur any cost and generally
will remain involved in the development of the idea.
Robert Crosbie
Managing Director and Co-founder
Robert sees
product opportunities in everyday life. He founded, and has
been the Director of, his own company since 1989.
Prior to
creating his own vision he had over 15 years in sales and
marketing consulting for large players such as Toshiba,
Ricoh and Anax Medical. His expertise is still sought by
corporates in the medical, office equipment, software,
media, marketing, health and fitness industries.
Robert sees the
marketplace as having two types of products:
1. Ones that
already exist
2. And ones he’s yet to uncover
Robert doesn’t
believe in reinventing the wheel, but does believe there is
occasionally room for improvement.
He is inspired
by entrepreneurs whose attitude is that nothing is more
inevitable then change. He wants to elevate the profiles of
bright, fresh thinking, successful individuals.
His diverse
business interests include being an advisor to AxiomCTC a
high-level strategic marketing and communications company
catering to Senior Management and Executive Boards. He is
also a Director of Aiki Seminars™ which focuses on corporate
education and specialises in change management and conflict
resolution.
“Not only does the marketplace influence innovation and
product but an outstanding product can influence the
marketplace.” Robert Crosbie.
Adam Laws B IND DES MDIA
Head of Design
Adam lived in
England and New Zealand before moving to Australia in 1980.
He has a degree in Industrial Design and has developed
numerous award winning products for Australian and
international markets. Between 1985 and 2000, Adam was a
Director of leading Industrial Design consultancy, Nielsen
Design Associates. Adam Laws Pty Ltd was established in 2000
to pursue design projects on a more entrepreneurial basis
both within Australia and Scandinavia. Products designed by
Adam won't just look good, they'll be innovative and cost
effective to manufacture.
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